Housing for Niche Markets
Housing for Niche Markets

Housing for Niche Markets

Capitalizing on Changing Demographics


192 Pages, 9 1/2 x 10

Formats: Hardcover

Hardcover, $93.95 (US $93.95) (CA $112.95)

Publication Date: January 2005

ISBN 9780874209426

Price: $93.95
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This book will bring the reader up to speed on demographic trends and the market segmentation tools that will help them identify opportunities and housing types for market niches. Fourteen case studies showcase a mix of project types, sizes, and densities. Illustrated with color photos and site plans, each case study explores the developer's vision, the target market, how the project was designed and marketed to appeal to that segment, and how well it succeeded. Project data includes land uses, selling prices and rents, development costs, and more.