The Mom Factor
The Mom Factor

The Mom Factor

What Really Drives Where We Shop, Eat, and Play


131 Pages, 6 x 9 1/2

Formats: Hardcover

Hardcover, $19.95 (US $19.95) (CA $23.95)

Publication Date: April 2005

ISBN 9780874209440

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Profitable insight into the largest market segment in the world

Moms are the decision-makers when it comes to where their families will shop, eat, and go for fun. Tap into this large but often overlooked market by learning what attracts moms and keeps them and their families coming back.

Author Biography

Nora Lee is an entertainment industry consultant and a regular contributor to Entertainment Management Magazine. She lives in Los Angeles.