The Mom Factor
What Really Drives Where We Shop, Eat, and Play
SOCIAL SCIENCE
131 Pages, 6 x 9 1/2
Hardcover, $19.95 (US $19.95) (CA $23.95)
Publication Date: April 2005
ISBN 9780874209440
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Overview
Profitable insight into the largest market segment in the world
Moms are the decision-makers when it comes to where their families will shop, eat, and go for fun. Tap into this large but often overlooked market by learning what attracts moms and keeps them and their families coming back.
Author Biography
Nora Lee is an entertainment industry consultant and a regular contributor to Entertainment Management Magazine. She lives in Los Angeles.
